Not willing to let down your guard down enough, due to an over-exaggerated perception of self, to the point you might actually keep yourself from personal gain or harm or hurt others.
Not willing to
give in, selfish.. Too good to give in due to ones own perception of circumstances. Unwillingness to change.
Insecurity or fear of
giving in. Unknown damage to oneself... and the person doesn't care because they have "too much pride".